Dawn Steinberg Appointed to Casting Post at Sony TV

FOR IMMEDIATE RELEASE DAWN STEINBERG NAMED SENIOR VICE RESIDENT, TALENT AND CASTING AT SONY PICTURES TELEVISION CULVER CITY, CA (September, 2003) – Dawn Steinberg, CSA, has been named senior vice president, talent and casting, Sony Pictures Television (SPT), it was announced today by Russ Krasnoff, president, programming and production, SPT, to whom she will report. In her new position, Steinberg will oversee casting of all current SPT series, movies and miniseries, as well as projects in development for network, cable and first-run syndication. She will be based at the company’s Culver Studios headquarters and assumes her post today. “Throughout her career, Dawn has displayed both a sharp eye and discriminating taste when it comes to finding talent,” said Krasnoff. “She’s not afraid to make bold choices, and the diverse and original casts she’s put together reflect that spirit.” Prior to joining SPT, Steinberg served as casting consultant for NBC Studios, overseeing all studio casting for the fall 2002 and 2003 pilot seasons and assembling the casts for the Peabody Award-winning “Boomtown,” featuring an ensemble headed by Donnie Wahlberg and Mykelti Williamson; the upcoming “Las Vegas,” starring James Caan; and “Happy Family,” starring John Larroquette and Christine Baranski; among others. In addition to heading up NBC Studios casting for the last two pilot seasons, Steinberg served as casting director for the highly anticipated upcoming NBC comedy “Coupling.” From 1998-2000, Steinberg was senior vice president, talent and casting, at Artists Television Group, supervising casting and talent development on such series as “The $treet,” “Madigan Men,” “The Fighting Fitzgeralds” and “Grosse Pointe.” Before joining ATG, she served as senior vice president, casting, for Big Ticket Productions, casting the series pilot for UPN’s “Moesha” and discovering Mo’Nique, star of the comedy series “The Parkers.” Steinberg began her career in New York City, casting off-Broadway theatrical productions and operating a theater company there, before moving to Los Angeles in 1991 and working as an independent casting director in both motion pictures and television. A native New Yorker, she holds a bachelors degree in communications from Emerson College in Boston. Sony Pictures Television is one of the television industry’s leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 30 programs on the air SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed prime time dramas, comedies and telefilms. Sony Pictures Television, Advertiser Sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series and DIRECTV. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company. # # # Contacts: Paula Askanas, 310 244 3790 Robert Pietranton, 310 244 3792